Project Scope

The consultant will support projects across multiple tiers of priority, with the understanding that timelines and sequencing may evolve based on organizational needs and capacity.

Tier 1: Core Visual Infrastructure (Highest Priority)

• Develop a comprehensive, branded template system for broad organizational use, designed for accessibility and ease of use by non-design staff.
• Refine and standardize social media visual assets, including updates to existing templates and creation of new reusable formats.
• Design and prepare digital assets to support upcoming website launches and updates across multiple organizational entities.
• Create a lightweight visual usage guide to support consistent application of templates and assets across teams.

Tier 2: Advocacy & Movement Materials (High Priority)

• Design large-format educational and informational materials intended for community use, training, or public distribution, designed to ensure that the materials are flexible enough to be translated into several languages.
• Develop branded visual legislative and policy-facing materials, including leave-behinds and educational documents.
• Create coalition and other partner-facing visual materials that communicate shared goals, context, and vision.
• Develop rapid-response visual assets for time-sensitive advocacy or public engagement moments.

Tier 3: Community Education & Access Materials (Medium–High Priority)

• Design support for community-facing educational materials, including guides, zines, and informational handouts.
• Visual development of accessible learning tools for use in immigration-related or civic education programming.
• Create modular, adaptable materials suitable for partner distribution.

Tier 4: Brand Systems & Internal Tools (Medium Priority)

• Develop and refine a cohesive iconography system for use across print, web, and digital materials.
• Create presentation and document templates for internal and external use, including locked brand elements.
• Design newsletter-ready visual assets, including banners, dividers, and infographics.

Tier 5: Community Visibility & Development Materials (Lower Priority)

• Design branded merchandise and physical materials for community engagement or events.
• Create development-facing print materials, such as donor-facing collateral or stewardship pieces.

Deliverables & Expectations

• High-quality visual assets aligned with MFF’s mission, values, and evolving brand identity
• Files delivered in formats accessible to non-design staff, including Canva-compatible templates where appropriate
• Clear organization and documentation of assets to support long-term use
• Collaboration with internal staff to ensure designs are practical, accessible, and adaptable

Qualifications

• Strong background in visual design for mission-driven or community-based organizations
• Experience designing systems, templates, and reusable assets
• Proficiency in Adobe Creative Suite; experience translating designs into Canva is strongly preferred
• Understanding of accessibility best practices in visual communication
• Ability to work collaboratively across teams and respond to evolving priorities

Preferred

• Experience with civic tech, volunteer platforms, or data governance.

Compensation

• Commensurate with experience and scope

How to Apply

Interested candidates should submit a resume and short cover letter explaining why they are interested in this role and how their experience aligns with the position. Applications will be reviewed on a rolling basis until the position is filled. Send cover letter and resume directly to media@mnfreedomfund.org